Booking-source mix
The estimated share received through third parties and the channels producing the most bookings.
Original research · 2026
Outdoor accommodation operations benchmark.
Help build a practical picture of how UK campsites, holiday parks, touring parks and glamping businesses manage bookings, payments, prices, changeovers and software pressure.
No exact revenue requestedNo property nameAggregate reporting only
2026 fieldwork
Collection is open.
- Audience
- UK operators
- Survey
- About 6 minutes
- Release gate
- 75 valid responses
- Fieldwork closes
- 30 Sep 2026
No findings are shown while fieldwork is open. The published report will include achieved bases, exclusions and limitations.
What the benchmark will measure
Operational evidence, not generic software opinion.
The questionnaire focuses on repeatable work and uses ranges to reduce false precision and avoid collecting unnecessary commercial detail.
Administration time
Weekly time spent on quotations, manual entry, amendments, payments and routine booking questions.
Payment practices
Deposit structures and the point at which operators usually collect the remaining balance.
Pricing cadence
How frequently prices are reviewed or changed across the operating year.
Changeover coordination
The systems, documents and handovers used to move accommodation from departure to release.
Software pressure
Satisfaction, switching intent and the operational bottlenecks creating the most pressure.
Contribute to the benchmark
One operator response. No sales gate.
The survey is open to people who understand the day-to-day booking or accommodation operation. Email is optional and research participation does not join a marketing list.
Published before the findings
A methodology readers can challenge.
The method is visible while responses are being collected so the rules cannot be rewritten to make later findings look stronger.
01
Target population
UK outdoor-accommodation operators managing bookable pitches or units. Adviser and supplier responses are flagged and excluded from core operator findings.
02
Recruitment
Open, self-selected collection through Keydesk channels and relevant industry outreach. Recruitment source should be recorded in the response store where available.
03
Release gate
At least 75 valid operator responses. Collection may be extended if the achieved mix cannot support useful sector or size comparisons.
04
Quality checks
Remove ineligible, incomplete, obvious duplicate or internally inconsistent responses using a documented rule set before analysis.
05
Reporting bases
Show the unweighted respondent base for every percentage. Suppress cells below five and do not publish segment percentages with a base below twenty.
06
Limitations
Report self-selection, recruitment coverage, missing answers and achieved sample mix. Do not call the study nationally representative without evidence.
Fieldwork plan
- Opens
- 17 July 2026
- Planned close
- 30 September 2026
- Minimum valid base
- 75 operators
- Analysis
- Descriptive, unweighted first release
What the first report will not claim
- That the achieved sample represents every UK park or campsite.
- That association between two answers proves one caused the other.
- That a small supplier subgroup supports a product ranking.
- That an estimated range is an exact booking, time or financial measure.
Questionnaire design draws on the principles of voluntary, honest and objective research described in the MRS questionnaire-design guidance . Keydesk does not claim MRS membership or independent accreditation.
Participant information
Know what happens before submitting.
This layered notice covers the information collected by this survey. Contact hello@keydesk.co.uk with a research or data-rights question.
Controller and purpose
Keydesk is the controller. Responses are used to administer the voluntary study, check data quality, analyse aggregate operational patterns and publish the 2026 benchmark.
Information collected
Role, broad region, accommodation model, inventory range and structured operational answers. Name, property name, exact revenue and exact booking counts are not requested.
Optional email
An email can be supplied solely to receive the published benchmark. It is kept out of analysis and does not create a Keydesk marketing subscription.
Lawful basis
Keydesk relies on legitimate interests to administer and analyse this voluntary business research. The one-time report notification is sent because the participant specifically requests it.
Recipients and transfers
Responses are processed by Keydesk hosting and the configured survey-response storage provider acting on Keydesk instructions. Processor identity and any international-transfer details must be confirmed in deployment documentation before live collection.
Retention
Raw responses and optional report emails are retained for up to twelve months after publication, then deleted or anonymised. Non-identifiable aggregate statistics may be retained for longitudinal comparison.
Choices and rights
Participation is voluntary. A participant can stop before submitting, and can ask Keydesk about access, objection, correction or deletion where those rights apply. Complaints can also be made to the ICO.
No automated decisions
Survey answers are not used for automated decisions about an individual or business, and identifiable answers are not sold or published. Product marketing requires a separate action.
ICO guidance says privacy information should be provided when personal data is collected. Review the ICO right-to-be-informed guidance.
Benchmark questions
Research FAQ.
Who can take the benchmark survey?
Owners, directors, managers and team members with practical knowledge of a campsite, touring park, caravan park, holiday park, glamping site or mixed accommodation operation can contribute. Adviser and supplier responses are recorded separately from the core operator sample.
How long does the survey take?
The questionnaire is designed to take about six minutes. It uses ranges and structured choices rather than requesting exact commercial figures or long written answers.
Does Keydesk collect the property name?
No. The survey does not ask for a participant name or property name. Region, role, accommodation model and inventory range are used for analysis without requiring an exact business identity.
Will individual answers be published?
No identifiable response will be published. Findings will be reported in aggregate, every percentage will show its respondent base, cells with fewer than five responses will be suppressed and segment comparisons will require a base of at least twenty.
Is the sample nationally representative?
Not automatically. This is a self-selected industry sample, so the report will describe the achieved participants and the limitations of the collection method. Keydesk will not label the findings nationally representative unless the achieved sample and method support that claim.
When will the benchmark be published?
Fieldwork is planned to run until 30 September 2026. Publication requires at least 75 valid operator responses and enough responses to report meaningful bases. If the release gate is not met, collection may stay open and the revised dates will be shown here.
Do I have to provide an email address?
No. Email is optional and is not required to submit the survey. If provided with the notification choice selected, it is used once to send the published benchmark and is kept out of the analysis dataset.
Will completing the survey add me to Keydesk marketing?
No. Research participation and the optional benchmark notification are separate from product marketing. A participant can independently join Keydesk early access through a different form if they choose.
Separate from the research
Want to evaluate Keydesk as a product?
Joining early access is a separate choice. Survey answers are not used to enrol a participant or personalise a sales approach.
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