Per person
Tom’s Field
Lists separate adult and child nightly rates, while defining what counts as one pitch.
View public tariff Campsite pricing guide · 2026
Per-person vs per-pitch pricing.
Compare three ways to price the same campsite pitch, see how party size changes the total and choose rules your guests and team can understand.
- Three models
- Four guest parties
- Decision matrix
- Checkout tests
One pitch · three models
The party changes. So does the result.
Party
Pitch
Person
Hybrid
Solo adult
1 adult
£34
£10
£24
Couple
2 adults
£34
£20
£24
Family
2 adults · 2 children
£34
£32
£32
Larger party
3 adults · 2 children
£34
£42
£38
Illustrative mechanics, not recommended market prices. Replace every rate with evidence from your operation.
The short answer.
Choose per pitch when a simple, inclusive headline matches the offer; per person when party size materially changes the value or cost of the stay; or a hybrid when you need a base pitch value plus adult and child additions. Test the complete total for real party types before publishing.
Define the models
Three structures—not three different products.
The pitch, facilities and available dates can stay exactly the same. What changes is the unit used to calculate the accommodation price.
- Per pitch
- £34 flat
- One nightly pitch price for up to four guests.
- Per person
- £10 adult · £6 child
- Every guest is charged; no base pitch price in this example.
- Hybrid
- £24 includes two adults
- Then £6 per extra adult and £4 per child.
01
02
03
Worked comparison
Price the same four parties three ways.
These one-night examples isolate the model. They exclude electricity, pets, vehicles, booking fees and season changes so the arithmetic remains visible.
| Party | Guests | Per pitch | Per person | Hybrid |
|---|---|---|---|---|
| Solo adult | 1 adult | £34 | £10 | £24 |
| Couple | 2 adults | £34 | £20 | £24 |
| Family | 2 adults · 2 children | £34 | £32 | £32 |
| Larger party | 3 adults · 2 children | £34 | £42 | £38 |
Pitch formula
£34 remains unchanged until the included four-person cap is exceeded.
Person formula
Adults × £10 plus children × £6; a real tariff may also need a minimum.
Hybrid formula
£24 covers two adults; only people above that inclusion are added.
Decision matrix
Choose from the behaviour you need—not the shortest tariff.
A clean headline helps, but the model must also protect the pitch, handle party variation and survive checkout without surprise additions.
| Question | Per pitch | Per person | Hybrid |
|---|---|---|---|
| Headline simplicity | Strongest | Needs calculation | Clear if inclusion is explicit |
| Responds to party size | No, within the included cap | Yes, for every guest | Yes, above the included party |
| Protects a base pitch value | Yes | Only with a minimum | Yes |
| Solo and couple treatment | Same as a larger included party | Lower total at the example rates | Protected by the base price |
| Rules guests must understand | Included party and capacity | Adult, child and minimum rules | Included party plus additions |
| Checkout complexity | Lowest | Highest | Middle |
A practical default
Use a hybrid when the pitch needs a floor and the party still matters.
A base price can represent the scarce pitch and included facilities. Adult and child additions can then reflect larger parties without making a solo booking the only way to protect the pitch value.
Example rate card
Electric grass pitch
- Base pitch
- £24 nightly
- Included party
- Up to 2 adults
- Extra adult
- £6 nightly
- Child
- £4 nightly
- Maximum occupancy
- 5 people
Define whether a child can occupy an included place. Never leave the guest to infer it from the arithmetic.
Configure the tariff
Six decisions turn the model into a sellable rate.
Write the rules in plain language before reproducing them in software. If the team cannot calculate a party total from the rate sheet, the guest journey will not repair the ambiguity.
- 01
Choose the base unit
Decide whether the sellable foundation is only a pitch, each guest, or a pitch with included occupancy.
- 02
Define inclusion
State the people, vehicle, awning, electricity and facilities inside the base amount.
- 03
Set age rules
Use explicit adult, child and infant boundaries, then keep them identical throughout the journey.
- 04
Protect capacity and value
Set maximum occupancy by pitch grade and, where needed, a pitch or booking minimum.
- 05
Separate real options
Keep pets, an extra vehicle or other additions separate only when the guest can genuinely decline them.
- 06
Apply dates and stay rules
Connect the structure to seasonal prices, minimum stays, arrival restrictions and operating dates.
Guest-facing price clarity
Show the complete calculable total—not a trail of unavoidable additions.
Current CMA guidance says total prices should normally include mandatory charges. If part of the total cannot yet be calculated because it depends on the guest’s requirements, the information needed to calculate it should be prominent alongside the price.
This guide is operational information, not legal advice. Review the complete CMA guidance or seek independent advice for your circumstances.
- Complete total
- Once dates, party and pitch are known, display the amount that includes unavoidable charges.
- Honest inclusion
- State what the pitch price covers and keep optional additions clearly optional.
- Meaningful “from” price
- Explain the dates, party and product represented so the starting price does not create a false comparison.
Public tariff patterns
All three structures are already visible in the UK market.
These examples show tariff mechanics, not recommended rates or endorsements. Public pages were reviewed on 17 July 2026 and may change.
Per pitch
LeoBay
Publishes one nightly pitch fee including two adults, two children and electricity.
View public tariffHybrid
Fron Farm
Uses a pitch price including two people, then adds child and extra-adult rates.
View public tariffBefore publishing
Test the edges—not only the standard couple.
Pricing errors often sit at a party, age, date or capacity boundary. Run the same scenarios through the tariff, staff calculation and guest checkout.
- One adult on the lowest-priced available pitch.
- Two adults where the base rate includes two people.
- Two adults and two children, including both child-age boundaries.
- The largest permitted party for each pitch grade.
- A party adding electricity, a pet and an extra vehicle.
- A multi-night stay crossing two date or season bands.
- A stay affected by a minimum-stay or arrival rule.
- A mobile booking from first price to deposit and confirmation.
Implement with control
Build the approved structure into grades, dates and occupancy rules.
Keydesk supports operator-controlled pitch or unit prices, adult and child additions, occupancy by grade, date-based changes, minimum stays and arrival restrictions. It does not claim algorithmic price setting.
Party price preview
3 adults · 2 children
- Base pitch
- £24
- Included
- 2 adults
- Extra adult
- 1 × £6
- Children
- 2 × £4
- Accommodation total
- £38
Preview representative party totals before making the rate live.
Campsite pricing questions
Per-person and per-pitch FAQ
Should a campsite charge per pitch or per person?
There is no universal best model. Per-pitch pricing gives guests a simple headline, per-person pricing tracks party size, and a hybrid protects a base pitch value while allowing adult and child additions. Compare each model against your costs, guest mix, pitch capacity and complete booking journey.
What does per-pitch pricing mean?
Per-pitch pricing applies one base price to the pitch for a defined period. The operator still needs to state the maximum occupancy and exactly which people, vehicle, electricity and facilities the price includes.
What does per-person campsite pricing mean?
Per-person pricing calculates the accommodation price from the number and type of guests, commonly using separate adult and child rates. A pitch or booking minimum may be needed so that a small party still covers the value and cost of providing the pitch.
What is hybrid campsite pricing?
A hybrid model starts with a pitch price that includes a defined party, such as two adults, then adds rates for extra adults or children. It combines a visible base offer with party-size adjustments, but the inclusion and age rules must be explicit.
Does per-person pricing always cost families more?
No. The result depends on the pitch minimum, included people and adult and child rates. Test representative solo, couple, family and larger-party bookings using the complete price rather than assuming one structure will always favour a particular group.
How should campsites show child age bands?
Publish the exact age range for each rate and make the boundary consistent across the tariff, booking journey and terms. Test a guest on either side of every boundary and explain how infants are treated.
Can electricity, pets and vehicles be separate from the pitch price?
They can be separate when they are genuinely optional. If a selected pitch cannot be booked without a charge, the guest-facing total should include that mandatory amount as soon as it can be calculated. Optional extras should remain clearly optional.
Does Keydesk support per-person and per-pitch pricing?
Keydesk supports operator-controlled pitch or unit prices with adult and child additions, occupancy rules and date-based rates. Operators can combine these controls into per-pitch, per-person or hybrid structures without Keydesk claiming to set prices algorithmically.
Hands-on early access
Bring the tariff. Test every party.
Share your pitch grades, inclusions and guest rules. We’ll assess how the current Keydesk pricing workflow fits the structure you have approved.
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