Per pitch
£32 for the pitch
- Simple headline
- Define included people and vehicles
- Can overcharge solo travellers or underprice larger parties
Practical pricing guide · 2026
How to price campsite pitches by season.
Build a rate ladder from your pitch, guest offer and demand evidence—then connect peak dates, party pricing and minimum stays without making checkout harder to understand.
- Season bands
- Pitch grades
- Party pricing
- Stay rules
Illustrative rate calendar
Electric grass · 2027
Mar
£24
PER NIGHT
Apr
£28
PER NIGHT
May
£28
PER NIGHT
Jun
£34
PER NIGHT
Jul
£39
PER NIGHT
Aug
£34
PER NIGHT
Sep
£28
PER NIGHT
Oct
£28
PER NIGHT
Low
£24
Shoulder
£28
High
£34
Peak
£39
Worked example only—not a recommended market rate. Build your prices from your own costs, offer and demand evidence.
The short answer.
Set one evidence-based shoulder-season anchor, add only the seasonal bands your demand supports, preserve pitch-grade differences, state what the rate includes, apply date overrides deliberately and test the complete guest price before publishing.
Start with evidence
Four inputs before you choose a number.
No public price list can tell you the right rate in isolation. Build the decision from the economics and experience of your own pitches.
- Your floor
- Estimate the cost of opening, servicing and selling the pitch, then decide the contribution the business needs.
- The guest offer
- Account for pitch grade, electricity, facilities, setting, party inclusion and the quality of the complete stay.
- Comparable choices
- Check similar local pitches for the same future dates and record exactly what their displayed price includes.
- Your demand evidence
- Use occupancy, booking pace, enquiries, denials and stay patterns from the dates and grades you actually sell.
Worked example
Build the ladder from one shoulder-season anchor.
This example starts with a £28 electric-grass rate including two adults and one vehicle. The percentages are rounded and illustrative; replace every input with your own evidence.
| Season | Example dates | Nightly rate | Vs anchor | Job of the band |
|---|---|---|---|---|
| Low | Opening–27 Mar; 2 Nov–close | £24 | −14% | Encourage viable off-peak stays. |
| Shoulder | 28 Mar–21 May; Sep–1 Nov | £28 | Anchor | The base price used to build the ladder. |
| High | 22 May–23 Jul; 1–31 Aug | £34 | +21% | Reflect stronger leisure demand. |
| Peak | 24–31 Jul; bank-holiday dates | £39 | +39% | Protect the scarcest nights and patterns. |
The date ranges deliberately do not represent every school holiday or bank holiday. Build a dated calendar for the year being sold, then inspect boundary nights and overlapping overrides.
Price structure
Choose what the headline pitch rate includes.
A lower headline with many supplements can look less clear than a more inclusive price. Compare the complete party total, not only the first number.
Per person
£9 adult · £5 child
- Tracks party size
- Needs a minimum pitch value
- Can create a long checkout calculation
Hybrid
£28 includes two adults
- Clear base offer
- Additional people priced separately
- Requires explicit inclusion and age rules
Dates before labels
Map the year before naming the seasons.
School holidays, bank holidays, events, opening dates and the days around them do not always behave alike. Build the calendar at date level, then group similar periods for easier management.
- 01
Operating dates
Mark when each pitch grade can actually be sold.
- 02
Known demand dates
Add holidays, bank holidays, events and historically strong periods.
- 03
Boundary nights
Inspect the nights immediately before and after each band.
- 04
Named overrides
Use a dated exception when one weekend differs from its surrounding season.
- 05
Final coverage check
Prove every sellable date receives one intended price.
Rules are not rates
Use minimum stays to shape scarce patterns—not to hide a weak price.
A higher nightly price and a longer required stay solve different problems. Treat each rule as a hypothesis with an operational reason and a review date.
- Minimum stay
- Protect a bank-holiday or peak-week pattern where short bookings would create gaps that are difficult to sell.
- Arrival restrictions
- Align arrivals with staffing, access and the way touring or camping pitches turn over.
- Operating dates
- Keep seasonal inventory closed outside the period in which the pitch and its facilities can be delivered.
Grade before discount
Keep pitch-grade value separate from season.
Hardstanding, electric, fully serviced and basic grass pitches can carry different anchor rates. Apply the seasonal logic to each grade instead of flattening the park into one price.
See touring pitch grades- Non-electric grass
- Shoulder anchor
- £23
- Electric grass
- Shoulder anchor
- £28
- Hardstanding electric
- Shoulder anchor
- £33
- Fully serviced
- Shoulder anchor
- £38
Keep revenue choices legible
Separate the pitch rate from genuinely optional extras.
Electricity, people, pets, vehicles and stay-enhancing products need a consistent position. If an item is unavoidable for the selected pitch, make that clear in the complete price.
Useful optional extras
Firewood, an extra vehicle, a pet option or late departure may sit outside the base stay when the guest can genuinely choose them.
Explore extras and upsellsAvoid the surprise total
Do not use a low headline price if the typical guest must add unavoidable charges to obtain the pitch being advertised.
Before publishing
Run eight checks across the complete season.
A rate sheet is ready only when the calendar, checkout and operating team agree.
Every date belongs to exactly one season or named override.
Each price states the pitch, people, vehicles and services included.
Adult, child, pet, electric and extra-vehicle charges are explicit.
Minimum stays and arrival restrictions match the operating plan.
A representative 2-, 3- and 7-night booking has been price-checked.
The mobile checkout shows a clear total before payment.
The team knows who can change rates and how changes are reviewed.
The next pricing-review date and evidence owner are recorded.
Implement with control
Turn the approved rate plan into dated prices and rules.
Keydesk supports operator-controlled nightly, stay-package and per-person rates. Bulk changes can be previewed before they are applied; the product does not claim algorithmic dynamic pricing.
Bulk price change
Peak · Electric grass
- Dates
- 24–31 July 2027
- Current price
- £34 nightly
- Proposed price
- £39 nightly
- Affected nights
- 8 dates × 12 pitches
Preview the changed dates and sample guest totals before Apply.
Campsite pricing questions
Seasonal pitch-pricing FAQ
How many campsite pricing seasons should I use?
Start with the fewest bands that explain a meaningful change in demand or the guest offer. Many sites can begin with low, shoulder, high and peak, but a smaller model may be clearer. Add a band only when you can define its dates, purpose and price consistently.
How do I set the base pitch price?
Choose an anchor period—often shoulder season—and combine your cost floor, the value of the pitch and facilities, comparable local options for the same dates and evidence from your own occupancy and enquiries. The result is a starting hypothesis to test, not a universal market rate.
Should a campsite charge per pitch or per person?
Per-pitch pricing is simple and can include a defined party, while per-person charges can reflect the cost and value of larger groups. A hybrid model—a base pitch including one or two people plus additional adult and child rates—can balance clarity and party-size differences.
Should bank holidays have a separate price?
Treat bank holidays and major local events as date-specific overrides when demand, operating cost or stay patterns genuinely differ. Publish the applicable dates and complete price clearly rather than relying on an unexplained surcharge at checkout.
When should I use a minimum stay?
Use a minimum stay to protect a scarce arrival pattern or reduce unusable gaps when the evidence supports it. Test the operational and conversion effect. A minimum stay should not be a substitute for understanding whether the nightly price and guest offer are right.
How should I compare competitor campsite prices?
Compare the same future dates, pitch type, included people, electricity, vehicles, fees and cancellation terms. Record the date checked and use a relevant local set rather than copying the cheapest or most expensive headline price.
How often should campsite prices be reviewed?
Set a regular review cadence and add event-based checks before publishing a new season, after a meaningful cost change and when booking pace differs materially from the plan. Avoid changing prices simply because one recent booking felt too cheap or expensive.
Does Keydesk automatically set dynamic campsite prices?
No. Keydesk currently provides operator-controlled nightly, stay-package and per-person pricing. You can bulk change date ranges and preview the result before applying it, but Keydesk does not claim algorithmic demand-based repricing.
Hands-on early access
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